Technogym were on the hunt for an athletic and well-known football player to take part as a testimonial in their product event launch for their new Technogym bike in London.

 

Zappacosta, Chelsea FC player at the time, represented the perfect profile for such a prestigious brand in the fitness sector: his professional image and a healthy lifestyle made it an ideal match with Technogym.

 

I acted as the middleman between the brand and Zappacosta's management in order to deliver the partnership on short notice, and I supported the player during the entire event by liaising with his team, the brand and the event organisers. With the support of the fullback and his social media manager, we carried out the distribution of his branded content on social media.