Global automative brand Kia approached OneFootball to support them in the promotion of the "UEFA Europa League Trophy Tour driven by Kia", a digital activation where Kia wanted to encourage fans to share an inspirational story by lifting an item that was important to them in the same motion that footballers would lift the UEL trophy after winning the competition.

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OneFootball supported this activation through its network of influencers: Jack Downer (Streetpanna) and Liv Cooke.

 

I managed the relationship with the influencers’ management, from budget negotiation to coordinating social media integrations and providing all the necessary information regarding deliverables, timetable, and campaign scope.