SOCIAL MEDIA
"Great brands start with great stories, and stories leave a lasting impression."
I worked with over 10 professional football players in the development of their personal brands on social media. From rising top talents, to established international players and legends of the game, I supported them in the communication of their digital presence, positioning them according to their values and passions, and helping them from a marketability standpoint.
My objective has always been to help athletes promote their image in an authentic way, adding value to their brand and leveraging emotions and storytelling to connect with their audience.
I truly believe that every athlete - if organised in a professional way and positioned with a successful strategy - has the potential to succeed on social media.
digital editor
JUVENTUS FOOTBALL CLUB
In 2020, I worked in the digital media department of Juventus Football Club, for both the Italian and international social media accounts. My main focus was on the day-to-day management of Instagram, Facebook and TikTok, and I assisted in the creation and development of fresh and innovative ideas for daily content and campaigns, increasing fan loyalty and engagement. As part of the social media team I also liaised with the commercial department to successfully activate sponsorship agreements on the club's digital platforms.