OneFootball, the leading football platform in the world, partnered with Arsenal and Netherland International, Vivianne Miedema, in an end of the year campaign where the striker teamed up with the app to giveaway a signed jersey to one of her fans.

 

I managed the relationship with the player's agency - from the campaign fee to the creatives of the integrations -, and coordinated the social media posts conveying the correct messaging and working towards the brands' objective of increasing its user base, along with consolidating its positioning as the ultimate football platform for young and engaged fans.