Vichy Italia were seeking a popular women’s football player to promote one of their new skin products, and identified in Juventus and Italy number 10, Cristiana Girelli, the right fit for their marketing strategy.

 

As the brand’s product was particularly suitable for travellers and Cristiana was about to embark on her FIFA 2019 Women’s World Cup journey in France, we decided to embrace this link and therefore have her use the product while traveling in order to successfully deliver the partnership.

 

I coordinated the digital activation and supported the athlete in conveying the right message through branded content on social media, embracing the brands' values and strategy.