Emsibeth, a Made in Italy cosmetic brand, were looking for an influencer to promote their product “MYEXPRESS BEAUTY” and found in Juventus forward, Cristiana Girelli the perfect fit.

 

Girelli promoted the brand after her training session, explaining how the product’s features and characteristics helped her maintain her hair fresh and healthy even during exercise.

 

I coordinated the digital activation and supported the athlete in conveying her message through branded content on social media.