Wind Tre, one of Italy’s main telephone operators, identified Giorgio Chiellini as the perfect ambassador to promote their new tv commercials and campaigns.

 

The brand was on the look-out for an athlete able to embrace their strategy and embody the values and characteristics of the new promotion, which were to “defend” and save money by benefiting from the company’s promotional offer.

 

So who better than Giorgio Chiellini, one of the world’s toughest and most renown defenders, to fulfill the task!

 

I supported Giorgio during the TV advert shooting days in Turin and efficiently promoted the campaign digitally in order to positively increase the athlete’s sentiment and awareness.