By mid 2019, Italy’s fourth mobile operator, Iliad Italia, was an emerging and rapidly growing company that had the aim of disrupting the tech market.

 

For this reason, they identified one of Italy’s most recognisable and popular women’s football players, Regina Baresi, as one of the athlete’s to promote the brand by letting her reveal an experience that had positively “disrupted” her personal and professional life.

 

I managed the entire digital activation by coordinating the creative of the campaign, and liaising with the brand and a third party influencer marketing agency, in order to ensure satisfaction and value for all parties involved.