For the launch of OneFootball's online merch store, OneFootball were on the lookout for influencers capable of raising awareness and driving users to the brands' website. Along with several other influencers, Rosella posted 1 Feed Post and 2 IG Stories wearing the OneFootball 'No Borders' jersey and linking to the Store's Instagram account.

​

I coordinated the activation with Rosella's management, negotiating the campaign fee and planning the type of deliverables she was called to publish.

​

On top of the 'No Borders' activation, we planned a signed jersey giveaway on OneFootball's Instagram account, driving significant traffic and engagement on Rosella's personal account.